ICE serum contains pure, active & effective ingredients that penetrates into the dermis (the deeper layer of the skin). In dermis, ICE serum stimulates collagen production and so delays the aging of the skin The marine enzyme Penzyme is able to penetrate the very thick basal cell membrane between the epidermis and dermis. It is within the dermis that the enzymes in ICE serum stimulates the reconstruction of the skin. Using ICE serum improves the skin’s quality, moisture, collagen, elasticity and delay’s aging of the skin. The essence of ICE serum is: One pure product - not about big brands, a large range of skin products, attractive packaging or major marketing. It is organic and contains absolutely no additives, parabens or chemicals that could harm your body. IT IS A PURE AND SIMPLE PRODUCT THAT JUST WORKS! ICE serum contains only substances that are good for the skin and keep it in peak condition. Hyaluronic acid is a natural protein that exists naturally in all living organisms, most abundantly in our skin and it helps binds moisture in the skin. ICE serum is free from any perfumes and additives so is perfect for hypersensitive skin.